Save Time and Make Money
Dear Busy Entrepreneur,
Are you looking for new and proven ways to engage and grow your audience?
Do you spend time looking for or making photo quotes that are just okay?
Do you find that what you make on your own or find doesn't REALLY convey the message of your brand or company overall?
Gaining the attention of your ideal audience is actually easier than you may have originally thought. According to Google+ and Michael Port, 84% of people are visual learners. That tells you a lot right there. Let's look further at some specific figures regarding social-media outlets. According to Mashable social-media accounts for 18% of the time spent online. Since 2006 the amount of time that the average person spent on social-networking sites has more than doubled from 2.7 hours to 6.9 hours per month. More people are using social media, as well. While only 24% of Americans had a single social-media profile in 2008, 56% of Americans do now. What does that mean for you?
Since social-media is becoming more popular as each day passes, there is an opportunity for you to create some dynamic content in the form of customized and branded photo quotes that compel your community and audience to go back to your website or Facebook page. You have an opportunity here, with these assets (also known as customized and branded photo quotes) to repurpose your message among the most popular social-media sites.
While there are many social-media outlets we can discuss, let’s keep our conversation to the top three. Facebook, Twitter and Pinterest. While Tumblr IS rapidly gaining speed as a social-media ‘go to’ spot it does not yet have the strong presence that Facebook, Twitter and Pinterest have gained.
Let’s look at the average minutes people are spending using social media online.
Facebook The top at 405 minutes (6.75) hours per month. Additionally, 20% of the time spent on Facebook is looking at the Newsfeed. Where are your customized and branded photo quotes getting people back to your site? Your page?
Pinterest is rapidly gaining speed at 89 minutes per day spent looking at and repinning recipes, quotes, inspiration and more.
Twitter is the lowest at 21 minutes per day yet gaining speed rapidly! There is something to be said for utilizing 140 characters with your message!
Leverage this information and make it work for you.
Facebook now uses an algorithm called EdgeRank. This is what http://marketing.wtwhmedia.com has to say about EdgeRank is in layman’s terms.
Facebook's EdgeRank is an algorithm that decides what are the most important posts to display in someone’s news feed. If Facebook EdgeRank decides that a post is not important, then it gets dropped off the feed, or never get’s shown at all.
1. Affinity – This score means the more that when a Facebook user “interacts” with your page and its posts (i.e. going to the page itself, liking posts, commenting on them, and sharing them with their friends), your affinity score with that user goes up; the higher the score, the better.
2. Weight – Facebook gives higher weight scores to posts that include photos and videos than posts with links or just text; again, the higher the score, the better.
3. Time – This refers to how recent the post is; the older your post is, the less likely it becomes to appear on a Facebook user’s news feed. Newer posts have a higher Time score; once again, the higher the score, the better.
Is this starting to make sense? This is exactly how you can leverage utilizing images and your quotes to not only get more conversations started with your audience, you can continue to increase brand awareness by repurposing your customized and branded photo quotes while utilizing Twitter and Pinterest as well to grow your community.
Let’s talk about your time. How much time are you spending utilizing someone else’s photo quotes, making them yourself or simply searching for what it is you want to say?
There is an easier way.
That’s where I come in to assist. How would you like to have access to a graphic designer who focuses on customized and branded photo quotes specifically for your business? You can choose from one customized and branded photo quote with a plain or photographic background and you can also choose to have a set of 31 photo quotes created so all you do is upload your customized and branded photo quote on your Facebook page and start the conversation with your social-media audience.
More compelling evidence...
Let’s take a moment to look at Pinterest and how it’s grown in a mere three years.
Fastcompany recently wrote an article and here are a few key points:
1. Pinterest is revolutionizing social commerce because searching elegantly for gifts and inspiration is great on Pinterest, and bad on Google or Amazon. The bottomline – Pinterest is an e-commerce powerhouse.
2. Pinterest is the fastest growing site in the history of the internet. Of course this is not new news, but the article reinforces it.
3. Pinterest is gearing up to monetize.
4. Companies are regularly paying top Pinterest users to pin items from their e-commerce sites – because the traffic is massive and worth the cost. With more than 48 million users, Pinterest is one of the most popular social networks on
the web.
Not too shabby for a virtual inspiration board founded only three years ago. Within that time, many users have found ultra-creative ways to use the visual platform. (Remember above? 84% of people are visual learners.)
As a busy entrepreneur you can no longer spend your time wasting opportunities to grow your business by creating or borrowing photo quotes to post on your Facebook page and hope that you are engaging with your audience.
Still not convinced? According to Postrocket.com’s compiled resources the harsh reality is that 86% of fans don’t go back to a brands Facebook page after initial engagement.
What does that mean? Your Facebook page is 40-150X more likely to reach your fans in the newsfeed than your page.
What does that mean as far as actual time seen? Only 16% of your fans will see your posts on average.
An interesting fact: In the United States, people spend more time on Facebook newsfeeds than ABC, MSNBC, Yahoo News, CNN, New York Times and The Huffington Post.
There is no doubt about it!
Photos continue to dominate the Facebook newsfeed. “In the past year, photos have spiked in Facebook’s awareness meter." Why did this massive jump happen? The answer, of course, is EdgeRank. But it’s not what you normally think of when you think of EdgeRank. Normally, you probably think of EdgeRank as the strength of a relationship between a Facebook user and one of their connections. This is part of EdgeRank, but it’s not the only part. Facebook reported the factors of the newsfeed algorithm (which is unofficially called EdgeRank) to TechCrunch last November. In this case, the factor that caused this spike is ‘interaction with a specific post type’.
If you want to learn more about how to engage with your customers coming back to your site or Facebook page, sign up with your name and e-mail and I will send you an informative short report.
This type of technology and
audience engagement is within your reach.
Utilize a seasoned graphic designer and create a compelling message, utilize great graphics, make it into a customized and branded photo quote so you can not only have those great conversations, you can move, touch and inspire someone in a profoundly positive way!
Let me create your compelling and visually stunning, customized and branded photo quotes for you. Let’s get people going back to your Facebook page or your website where people can buy your products. Let’s get people talking about what you do! Start a movement or create a memorable story. There are so many options. Start with one quote or create a set of 31 for the month. Remember to re-purpose these quotes to sustain your message through multiple social-media channels. Customized and branded photo quotes are your new marketing conversation.